Top 5 Social Apps Performance in the Middle East Q1 2024

In the first quarter of 2024, the performance of the top five social apps in the Middle East on a unified platform showed varied trends in downloads, revenue, and active users. Here's a closer look at how TikTok, Facebook, Instagram, Bigo Live - Live Streaming App, and X fared:

TikTok from TikTok Pte. Ltd. experienced fluctuating weekly revenue, starting the quarter at approximately $3.6M and peaking at around $3.5M in late February. Weekly downloads were relatively stable, starting at 405K and ending the quarter at about 363K. Active users saw minor fluctuations, averaging around 31M throughout the quarter.

Facebook from Meta Platforms, Inc. showed modest weekly revenue, peaking at nearly $61K in late February. Downloads saw significant growth, particularly in early March when they spiked to about 587K. Active users remained high and stable, averaging around 33M during the quarter.

Instagram demonstrated a consistent revenue trend, peaking at around $189K in early January and late February. Downloads were steady, with a slight increase towards the end of March, reaching 285K. Active users remained stable, averaging around 24M throughout the quarter.

Bigo Live - Live Streaming App showed relatively stable revenue, peaking at approximately $307K in late January. Weekly downloads were consistent, averaging around 75K. Active users hovered around 1.15M, with slight fluctuations.

X from X Corp. saw a gradual increase in revenue, peaking at about $221K in late March. Downloads remained steady, averaging around 110K. Active users were stable, averaging around 14.5M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's website.