We’ve acquired Video Game Insights (VGI)!

Blog

AI Insights · Timothy · July 2024

Q2 2024: Top Personal Finance Apps in the UK on Android

An overview of the UK's leading personal finance apps on Android for Q2 2024, highlighting download and user engagement trends. Detailed insights are available from Sensor Tower.

Q2 2024: Top Personal Finance Apps in the UK on Android

In the second quarter of 2024, the UK's Android market witnessed notable trends among the top personal finance budgeting and planning applications. Sensor Tower provides a deeper look into the performance of these apps.

Splitwise, a widely-used finance tool, showed a steady increase in downloads starting from 3.5K in the first week of April to a peak of 5K in the first week of June, before settling at 4.7K by the end of June. Weekly active users fluctuated, beginning at 19.6K and dipping to 16.6K mid-April, but recovered and continued to grow, reaching 19K in the last week of June. Revenue trends were slightly more erratic, with amounts ranging from $1.3K to $1.8K over the quarter.

Snoop Finance | Budget Tracker also had a varied quarter. Downloads declined from 5K to 3.7K, while active users started strong at 63.4K, decreased over the following weeks, and then rose back to 61K. Revenue peaked at $5.4K in the second week of April, with some fluctuations, ending the quarter at $3.6K.

NatWest Rooster Money experienced a consistent downloads trend, hovering around 3.5K for most of the quarter, with a slight increase to 3.7K by June end. The app had no reported revenue but saw a significant spike in active users from 15.7K to an impressive 82K in May, which then stabilized at 82K by the quarter's end.

Emma - Budget Planner Tracker presented a decline in downloads from 1.6K to 1.2K. The app's revenue showed some volatility, with a notable peak of $3.8K in early May. Weekly active users saw a significant rise mid-May from 50.6K to 64.4K but then followed a downward trend to 54.4K in the last week of June.

Lastly, HyperJar: Money Management App did not report any revenue. Downloads for the app were modest, starting at 961 and showing a noticeable jump to 2K in mid-June. The app's active user data was not provided.

These trends reflect only a snapshot of the dynamic personal finance app market in the UK. For more comprehensive analysis and insights, Sensor Tower's full reports offer an in-depth look at the performance of these applications.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024