Q2 2024 Fitness App Trends on iOS in the US: Sensor Tower Insights

The second quarter of 2024 has seen varying trends across the top fitness and weight loss applications on the iOS platform in the United States. Sensor Tower provides a closer look at these apps' performance in terms of downloads, revenue, and weekly active users.

Sweatcoin Walking Step Counter experienced fluctuations in revenue, peaking at $89K in late April but generally hovering around $40K-$50K throughout the quarter. Downloads saw a notable spike to nearly 4.5K in early June, while weekly active users remained relatively stable, with a slight peak of 4.2K in mid-June.

For Fitia: Diet & Meal Planner, revenue was quite robust, reaching as high as $823K in mid-June. Downloads showed an upward trend, with the number of weekly active users seeing its peak at over 8K in late May.

BetterMe: Health Coaching demonstrated a strong performance, with revenue increasing significantly to $2.2M in the last week of June. Downloads also saw a progressive increase, culminating in nearly 3K towards the end of the quarter. The app's weekly active users showed a remarkable surge, ending the quarter with over 8.5K active users.

The adidas Running: Walk & Run App maintained a steady stream of revenue, averaging around $150K-$180K, except for a dip to $104K in late April. Downloads remained consistent, with weekly active users seeing a peak of over 8.5K in mid-June.

Lastly, Mi Fitness (Xiaomi Wear Lite) showcased a steady pattern in downloads, ranging from 1K to 1.2K. Since the app did not generate revenue, the focus remains on user engagement, which saw an increase in weekly active users, reaching a high of 2.3K in mid-June.

For more detailed insights on these apps and others within the fitness and weight loss category, Sensor Tower's full reports and analysis are available on their platform.