Top 5 Apparel Apps in Germany: Q2 2024 Performance

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The second quarter of 2024 saw notable trends in the performance of the top 5 apparel applications on a unified platform in Germany. Data from Sensor Tower reveals significant insights into download numbers, weekly active users, and revenue for these popular apps.

SHEIN - Shopping Online experienced a consistent decline in downloads, starting at 271K in early April and dropping to around 112K by the end of June. Weekly active users also saw a gradual decrease from 1.92M to 1.73M over the same period.

Zalando – Online fashion showed a fluctuating download trend, beginning with 39.5K in the first week of April, peaking at 63.3K in mid-June, and ending the quarter with 42.9K. Weekly active users remained relatively stable, oscillating between 769K and 862K throughout the quarter.

H&M - we love fashion saw its downloads fluctuate, with a notable peak at 43.3K in early June and ending the quarter at 37.1K. Weekly active users showed an upward trend towards the end of the quarter, increasing from 521K in early April to 533K by late June.

ABOUT YOU Online Fashion Shop had a significant spike in downloads in the week of April 22, reaching 65.7K, but generally trended downwards to 18.5K by the end of June. Weekly active users had a slight decline from 261K in early April to 216K by the end of June.

Trendyol: Fashion & Trends downloads peaked at 38K in mid-April but showed a declining trend, ending the quarter at 14.4K. Weekly active users were relatively stable, starting at 344K in early April and ending at 319K in late June.

For more detailed insights and data, visit Sensor Tower.