In the second quarter of 2024, the fast food industry's digital presence continued to engage customers through their mobile applications. At Sensor Tower, we've compiled the performance data of the top fast food and fast casual restaurant apps to understand user engagement trends during this period.

The McDonald’s - Non-US app showed a fluctuating trend in downloads, starting the quarter with around 7K downloads in the first week and experiencing a dip to approximately 5K before climbing back to nearly 7K by mid-June. Weekly active users started strong at around 130K, peaking to nearly 200K in late May.

Burger King CH experienced a more notable increase in downloads towards the end of the quarter, jumping from under 4K to over 8K downloads in early June, followed by a decrease to around 4K by the end of June. Weekly active users fluctuated slightly, with numbers ranging from approximately 16K to 21K throughout the quarter.

For Starbucks Switzerland, downloads saw a peak of nearly 600 in late April, but generally hovered around the low hundreds, with the end of the quarter showing around 338 downloads. Active user data for Starbucks Switzerland was not reported for this period.

The KFC UAE - Order Food Online app had a relatively steady number of downloads, maintaining around 300 to 400 per week, with weekly active users showing a slight decrease from approximately 774 to 656 over the quarter.

Domino's Pizza Switzerland maintained a consistent number of downloads throughout the quarter, with numbers ranging from around 300 to nearly 400. Active users were negligible at the beginning of the quarter but saw an uptick to 61 by the end of June.

For more in-depth insights and data, Sensor Tower's platform offers a comprehensive look at the fast food app industry's performance metrics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024

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