The second quarter of 2024 saw interesting trends in the performance of the top 5 insurance apps on a unified platform in Australia. Data from Sensor Tower reveals insights into downloads and weekly active users for these applications.

My NRMA recorded a mixed trend in downloads, peaking at 7.9K in mid-May and finishing the quarter at approximately 6.7K. Weekly active users for the app saw a gradual increase, starting at 12.5K at the beginning of April and reaching about 13.3K by the end of June.

My Medibank experienced a steady rise in downloads, culminating in a high of around 8K in the last week of June. The app's weekly active users demonstrated a similar upward trajectory, increasing from 17.1K in early April to nearly 20K by the end of the quarter.

AAMI App showed consistent download numbers, with minor fluctuations, and ended the quarter with approximately 5.1K downloads. The app maintained a strong user base, with weekly active users steadily climbing from about 70K at the start of April to 74.5K by the end of June.

Suncorp Insurance App saw a decrease in downloads over the quarter, starting from a high of 6.3K in mid-April and dropping to around 2.9K by the end of June.

NRMA Insurance displayed a notable increase in downloads, peaking at 7.7K in early June and then stabilizing around 4.6K. The app's weekly active users also showed growth, rising from 7.4K at the beginning of April to approximately 10.3K in mid-June before settling at around 9K.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of leading insurance apps in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024

Downloads

Quarter Summary