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AI Insights · Timothy · July 2024
UK's Top Navigation Apps in Q2 2024: A Sensor Tower Data Analysis
An overview of the Navigation and Maps app landscape in the UK for Q2 2024, showcasing trends in downloads and active users. Sensor Tower provides detailed insights into the performance of leading apps.
In the second quarter of 2024, the UK's navigation and maps app sector demonstrated varied performance metrics, as reported by Sensor Tower. Here's a glimpse into how the top 5 apps fared on the unified platform during this period.
Google Maps maintained its strong presence with downloads fluctuating around the 80K mark weekly, peaking at 92K in mid-April. Weekly active users remained robust, with figures hovering around 9.5M to 9.8M in the quarter.
Waze Navigation & Live Traffic observed a steady download trend, ranging from 52K to 62K weekly. The app's weekly active users showed a gradual increase, starting at 3.1M and ending the quarter at 3.4M.
what3words: Navigation & Maps experienced a notable uptick in downloads, with a significant jump to 67K in the last week of June from an initial 28K in early April. Active users for the app saw a consistent rise, climbing from 132K to 218K over the quarter.
Google Earth saw its downloads remain relatively stable, with a slight peak at 34.5K in early June. Weekly active users showed minor fluctuations, generally staying within the 240K to 275K range throughout the quarter.
myRAC, despite having the lowest numbers, showed a significant growth in downloads in mid-June, reaching 17K from an initial 9.6K. The weekly active users also peaked at 24.6K in the same period, compared to the starting figure of 18.8K.
For more detailed insights and analysis on the performance of navigation and maps applications, Sensor Tower's platform provides an extensive overview of the app market trends.
