Q2 2024 Overview: Top Shopping Apps' Performance on Unified Platform

In Q2 of 2024, the shopping app landscape showed varied user engagement across the top contenders on the unified platform. Here's a breakdown of their performance, with data sourced from Sensor Tower.

Temu: Shop Like a Billionaire saw downloads decrease from nearly 200K in the first week of April to around 150K by the end of June. Weekly active users remained relatively stable, with a slight uptick from 1.4M to 1.45M over the quarter.

For SHEIN - Shopping Online, downloads varied, peaking at over 60K in mid-April, and settling around 53K towards June's end. Weekly active users showed a more consistent pattern, ranging from just over 1M to 1.12M throughout the quarter.

Lidl Plus experienced a significant jump in downloads in mid-April, reaching 65K, but saw a decline to around 43K by late June. Active users saw a steady increase from 1.39M to 1.65M, indicating growing engagement despite fluctuating downloads.

SEPHORA - Maquillage, Parfum downloads showed a declining trend from 105K in the first week of April to approximately 22K by the end of June. Weekly active users also decreased, starting at 128K and dipping to just under 97K.

Lastly, LEROY MERLIN started with strong downloads at 100K in the first week of April, but downloads experienced a decline, stabilizing around 27K by June's end. The number of active users fluctuated but showed an overall increase from around 309K to 336K.

For more detailed insights on app performance and trends, Sensor Tower's platform offers comprehensive data and analysis tools.