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In the third quarter of 2024, unicorn-themed games on Android continued to captivate European audiences with varying performance trends in downloads, revenue, and active users. Data from Sensor Tower reveals intriguing patterns for the top five unicorn games.
Kpopsies - Hatch Baby Unicorns, developed by TutoTOONS, witnessed a notable increase in weekly revenue, peaking at around $805 in mid-August and closing the quarter at $672. The app's weekly downloads surged to over 28K by late August, although they tapered to approximately 15K by the end of September. Active users started strong at over 92K in July but gradually declined to about 81K by the quarter's end.
My Little Pony: Harmony Quest from Budge Studios showed a mixed revenue trend, with a peak of $843 in early August before descending to $508 by late September. Weekly downloads hovered around 12K in the early months, dropping to just under 10K by the end of September. Active users initially stayed above 18K but saw a gradual decrease, ending at approximately 15.6K.
Unicorn Games for 2+ Year Olds by IDZ Digital Private Limited experienced a downturn in both revenue and downloads. Revenue fell to $182 in early September before rebounding slightly to $261 at the quarter's close. Downloads also decreased significantly, from over 4.6K in early July to just above 350 in early September, before a late-quarter recovery to nearly 3K. Active users remained relatively stable, averaging around 95K throughout the quarter.
My Baby Unicorn - Pony Care, another TutoTOONS title, had modest revenue, with a minor peak at $120 in late August. Weekly downloads fluctuated between 4.4K and 5.9K, before settling at 3.2K by the end of September. Active users saw a consistent decline from over 19K in early July to about 15K by the quarter's end.
Lastly, Unicorn Dash: Fun Runner 2 by SOCEM showed minimal revenue and download activity, with a noticeable drop in downloads to just a handful in the latter weeks of the quarter. Active users followed a similar downward trajectory, ending with just over 100.
These insights, courtesy of Sensor Tower, provide a snapshot of the unicorn gaming landscape in Europe, highlighting both challenges and opportunities in this enchanting genre. More detailed analysis and insights are available through Sensor Tower's comprehensive reports.