Top 5 Beauty Retail Apps on iOS in the UK: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app landscape on iOS in the United Kingdom saw varied trends in downloads and user engagement. According to Sensor Tower, these are the key performance highlights for the top five beauty retail apps.

Boots demonstrated a strong upward trend in weekly downloads, beginning at approximately 29.6K in early July and peaking at 48.5K by late September. The app maintained a healthy increase in weekly active users, starting at around 267.8K and reaching over 319.1K by the end of the quarter.

Superdrug - Beauty and Health maintained a consistent download rate, with figures fluctuating between 17.8K and 21.2K. Active users mirrored this steady pattern, increasing slightly from 60.4K at the start of the quarter to approximately 63.1K by the end of September.

CHARLOTTE TILBURY experienced a significant spike in downloads in the first week of July with 41.1K, followed by a decline, before seeing another surge to 23.5K in early September. Weekly active users displayed a similar pattern, with a peak of 85.1K in early September, closing the quarter at around 76.1K.

Feelunique: Limitless Beauty saw a gradual increase in downloads, beginning at 11.2K and reaching a high of 19K by the end of September. The app's active user base also grew steadily, from approximately 151.5K to 170K over the quarter.

LOOKFANTASTIC: Beauty & Makeup had a more fluctuating download trend, starting at 12.6K, peaking at 13.3K in late August, and ending the quarter at around 9.7K. Active user numbers were relatively stable, fluctuating slightly around the 58K mark throughout the quarter.

These insights into app performance underscore the dynamic nature of the beauty retail sector on the iOS platform in the UK. For more detailed data and insights, visit Sensor Tower.