Top 5 Apparel Apps in Germany: Q3 2024 Performance Insights

During the third quarter of 2024, the top 5 apparel apps in Germany showcased varied performance trends across downloads and weekly active users, as per data from Sensor Tower.

SHEIN - Shopping Online saw an impressive increase in downloads, starting at 106K in early July and reaching approximately 145K by the end of September. The app maintained robust weekly active users, fluctuating slightly but averaging around 1.8M throughout the quarter.

Zalando – Online fashion experienced a steady rise in downloads, beginning the quarter with 39K and closing at 48K. The weekly active users showed resilience, starting at 811K, dipping mid-quarter, but recovering to 801K by the end.

Takko Friends downloads surged significantly towards the end of the quarter, climbing from 27K in early July to a peak of 77K in the last week of September. Its weekly active users demonstrated a consistent increase, peaking at 473K.

H&M - we love fashion witnessed a gradual increase in downloads from 31K to 39K over the quarter. The app's weekly active user count showed a notable rise, moving from 492K to 547K.

Lastly, ABOUT YOU Online Fashion Shop displayed a modest upward trend in downloads, starting at 22K and ending at 25K. The weekly active users improved significantly, growing from 199K to 266K by the quarter's end.

For more detailed insights and data, visit Sensor Tower.