In the third quarter of 2024, the beauty retail app landscape in Denmark showcased a variety of trends across the top five applications on a unified platform, with data provided by Sensor Tower.

Club Matas by Matas A/S displayed fluctuations in weekly downloads, starting at approximately 3.8K at the beginning of July and experiencing a dip to around 1.8K by late August. The app saw a resurgence in downloads, reaching roughly 3.1K by the end of September. Active users showed a moderate decline from 12.5K to 11.1K mid-quarter, before climbing back to about 11.5K.

SEPHORA - Maquillage, Parfum experienced a decline in weekly downloads from 2.4K at the start of the quarter to approximately 1.4K by the end of September. Meanwhile, active users saw fluctuations, peaking at about 9.5K in early September before closing the quarter at 8.8K.

Rituals Home & Body Cosmetics had a notable spike in downloads in early September, reaching over 2.1K, before settling back to around 818 by the end of the quarter. The app's active user base increased significantly in early September, peaking at over 4.2K, and concluded at approximately 3.2K.

Lyko maintained relatively stable weekly downloads, ranging from 192 to 333 throughout the quarter, while its active user count showed a gradual increase from 2.9K to over 3.1K by the end of September.

Lastly, Mein dm had a consistent download rate, averaging slightly above 200 downloads weekly, with a dip to 127 in the final week. The app's active users hovered around 1.9K for most of the quarter, with a slight decrease towards the end.

For further insights and detailed analytics on beauty retail apps across various regions, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024

Retail

Downloads

Quarter Summary