AI Insights · Timothy · October 2024
Top 5 Consumer Finance Apps Performance in Egypt, Q3 2024
Explore the performance trends of the top consumer finance apps in Egypt during Q3 2024, as provided by Sensor Tower data, highlighting key metrics like downloads and active user counts.
In the third quarter of 2024, the consumer finance app landscape in Egypt showcased notable trends across the top five applications. Based on Sensor Tower data, these apps demonstrated varied performance in terms of downloads and active user engagement.
Mashreq Egypt experienced a decline in weekly downloads from 127K at the quarter's start to a more stable figure around 62K by the end of September. Meanwhile, weekly active users showed a positive trend, starting at 345K and rising steadily to approximately 410K.
For BM Online, weekly downloads were relatively stable, fluctuating between 40K and 47K throughout the quarter. The active user base saw a dip initially but recovered towards the end of the quarter, reaching approximately 268K.
NBE Mobile maintained consistent weekly downloads, hovering around 35K to 41K. The app's active user count was robust, starting at 1.3M and growing steadily to over 1.4M by the quarter's end.
CIB Egypt Mobile Banking showed a slight increase in downloads, peaking at over 11K mid-quarter before settling around 8.5K. The active user numbers fluctuated but remained above 130K, indicating a stable user base.
Lastly, QNB Egypt Mobile Banking saw weekly downloads ranging from 5.6K to 8.5K. Active users showed resilience, ending the quarter with over 101K users, up from the initial count of 98K.
These insights provide a glimpse into the dynamic app market in Egypt, with more detailed data available through Sensor Tower.
