Top 5 Health and Fitness Apps on Unified Platform in Turkey Q3 2024

In the third quarter of 2024, the health and fitness app category in Turkey saw varied performance trends across the top five applications, according to Sensor Tower data. Here's a detailed look at how these apps fared in terms of downloads and active user engagement.

e-Nabız maintained a strong presence with weekly downloads starting at around 129K in early July, slightly fluctuating but remaining robust throughout the quarter, ending at approximately 119K. The app also recorded high weekly active users, peaking at over 2.2M in early July and maintaining a consistent user base above 2M throughout the quarter.

MAC+: Gym & Home Workouts experienced fluctuations in weekly downloads, starting at 32K and seeing a peak of 54K by late August before declining to 15.5K by the end of September. Active users showed a similar trend, with numbers increasing to a peak of 573K in early September before tapering off.

Step Counter - Pedometer saw a decline in downloads from 36K at the beginning of the quarter to about 23K by the end. The active user base followed a declining pattern, starting at 141K and decreasing to around 111K by the quarter's close.

Home Workout - No Equipment had its highest downloads in late July at over 43K before seeing a decrease to 11.8K by September's end. Revenue for this app started strong at $2.1K in early July but gradually decreased to around $1.3K by the end of the quarter. Active users peaked at 182K in late July, declining to 111K by the quarter's conclusion.

Health Kit exhibited a notable increase in downloads, reaching a high of 62K in mid-August, before declining to about 14.7K by the end of September. Active users followed a similar trend, with a peak of 173K in mid-August and a decrease to 121K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.