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In the third quarter of 2024, the top utility applications in New Zealand on the unified platform demonstrated varied performance in terms of downloads and active user engagement, as reported by Sensor Tower.
Google saw a consistent pattern in its weekly downloads, starting at approximately 4.4K in early July and climbing to around 5.1K by the end of September. The app's weekly active users exhibited fluctuations, beginning with 1.12M and experiencing a dip mid-quarter before closing the period at approximately 1.09M. Revenue remained minimal, with a slight peak of $8 in late September.
Google Chrome maintained steady weekly download numbers, ranging from 2.7K to 3.3K throughout the quarter. Active users hovered around 1.57M, showing minor fluctuations but generally maintaining stability over the three months.
NZTA Waka Kotahi, despite being a newer entrant, recorded significant download activity. Weekly downloads reached a peak of over 13K in late August, though no active user data was reported for this period.
Google Authenticator displayed a stable download trend, with numbers ranging between 2.7K and 3.2K. The app's active users saw a modest increase from 32.9K to around 35.5K by the end of the quarter.
Lastly, My One NZ experienced a steady download trajectory, with figures fluctuating between 2.7K and 3.2K. Weekly active users showed a slight decline from 37.9K to approximately 38.5K.
For more detailed insights and data on app performance, visit Sensor Tower.