Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in the UK, Q4 2024

In the fourth quarter of 2024, the United Kingdom saw notable activity in the delivered meal kits and specialty foods category on the Android platform. This analysis, based on data from Sensor Tower, provides insights into the performance of the top five applications in this category.

HelloFresh: Meal Kit Delivery experienced fluctuations in weekly downloads, starting at approximately 5.5K in early October and dipping to 2.9K by mid-December, before ending the year with a rise to nearly 6K. Its active user base also saw a decline, beginning at 153K and decreasing to around 120K by the end of December.

Gousto maintained a relatively stable download rate, starting at 4.2K, with a low point of 1K mid-December, and finishing strong at 5K. The active user trend showed a gradual decline from 117K to approximately 93K by the close of Q4.

Vivino: Drink the Right Wine saw a steady increase in weekly revenue, peaking at $1.6K during Christmas week. Downloads grew consistently from 1.3K to a peak of 3.5K in late December. Active users also rose, starting from 28K and reaching 50K towards the end of the quarter.

Riverford had a stable download pattern, mostly fluctuating between 700 and 900, with a drop to 294 in late December. Active users ranged from 6.4K to over 7.1K, showing minimal variation throughout the quarter.

Green Chef: Healthy Recipes had a modest download rate, starting at 717 and decreasing to 233 by mid-December, then rising again to 881 at the year’s end. Active users began at 5.7K, peaking at 7.5K in early November, before settling around 4.2K by the final week of December.

For more detailed insights and data, visit Sensor Tower's platform.