Top 5 Personal Finance Apps in the UK: Q4 2024 Performance

In the fourth quarter of 2024, the personal finance budgeting and planning app market in the United Kingdom showcased interesting trends on a unified platform. Here's a closer look at the performance of the top five apps, with data provided by Sensor Tower.

Splitwise, developed by Splitwise, Inc., saw fluctuating weekly revenue, starting at approximately $9.9K and peaking at $10.4K mid-October before declining to around $6.7K by the end of December. Weekly downloads showed a downward trend, beginning with 17.8K and dropping to 9.8K. The app's active user base decreased from 52.3K to 48.7K over the quarter.

RoosterMoney: Kids Chores App, by World Learning Ltd, maintained a steady revenue stream around $80 each week. Downloads varied, starting at 9.8K, dipping mid-quarter, and ending with a surge to 10.4K. Active users rose from 193K to 213K, indicating a growing user engagement.

Budget Planner l Snoop Money from Usnoop Limited experienced a peak in revenue at $13.8K at the end of October, with fluctuations settling to approximately $10K by year-end. Downloads increased significantly, from 5.9K to 25.6K, while active users grew from 91.2K to 125.7K, reflecting a boost in popularity.

Emma - Budget Planner Tracker, created by Emma Technologies LTD., saw its revenue peak at $9.9K early in October, followed by a decline to $3.7K in mid-December, before recovering slightly to $5.8K. Downloads fluctuated from 8.5K to a high of 14.3K at the end of the quarter. Active users increased from 133.8K to 154.6K, indicating a strong user retention.

Lowell remained consistent in downloads, with a peak of 7.5K in early November but no revenue data was available.

For more detailed insights, Sensor Tower provides comprehensive analytics on these trends.