Top Personalization Apps in Latin America: Q1 2025 Performance

In the first quarter of 2025, the performance of the top personalization apps in Latin America on a unified platform, encompassing both iOS and Android, showcased varied trends in weekly downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

Zedge™ Wallpapers & Ringtones saw a consistent rise in weekly revenue, peaking at about $5.8K at the start of March. Downloads were highest at the beginning of the quarter with 190K and gradually decreased to 124K by the end of March. Active users showed a decline from 2.9M to 2.5M over the quarter.

Cleanup Your Phone from DOSA Apps experienced a steady increase in weekly revenue, reaching approximately $3K by the end of March. There was a notable spike in downloads in early March to over 50K, while active users increased from 171K to 193K throughout the quarter.

Letter Fonts - Stylish Text exhibited steady revenue, peaking at $1.8K in late February. Downloads showed an upward trend mid-quarter, reaching 65K in February, before declining to 37K by the end of March. Active users fluctuated, ending the quarter at around 96K.

USB Screen Share - Phone to TV maintained stable revenue, hovering around $900. Downloads remained steady around the 18K mark, with active users consistently around 65K throughout the quarter.

One Block Survival Maps showed a slight increase in revenue, peaking at $1K in late February. Downloads decreased from 25K to 8K, with active users declining from 30K to 12K by the end of March.

These insights from Sensor Tower highlight the diverse performance of personalization apps across Latin America, providing valuable data for developers and marketers.