In the second quarter of 2025, several beauty retail applications on the Android platform in the United Arab Emirates showcased notable trends in downloads and active user numbers. Here, we explore the performance of the top five apps in this category, with insights from Sensor Tower.

Bath&BodyWorks, published by M.H. Alshaya Co. W.L.L., demonstrated fluctuations in weekly downloads. The app saw a peak in downloads, reaching approximately 3K in the week of May 19. Active users also increased, peaking at around 7.7K in mid-May.

Sephora UAE: Beauty, Makeup, from SEPHORA, recorded a steady rise in downloads, with a high of about 1.5K in late May. The app maintained a strong active user base, peaking at nearly 11.9K in the same period.

LETOILE - Beauty & Perfumes experienced a significant increase in downloads towards the end of the quarter, with numbers climbing to over 1.2K in the final weeks of June.

Nysaa saw a gradual increase in downloads, reaching a high of 475 by the end of June. Though active user data was not available, the consistent download growth indicates a positive trend.

Finally, Nykaa - Beauty Shopping App maintained a stable number of downloads, with a slight peak at 377 in mid-May. Active users showed an upward trend, reaching nearly 5K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found. The quarter's performance highlights the dynamic nature of the beauty retail app market in the UAE, with each app showing unique trends in user engagement.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025