In the second quarter of 2025, the ICA – recept och erbjudanden app showed a steady increase in weekly downloads, peaking at around 4.6K in late April. Weekly active users fluctuated, with a peak of approximately 305K in mid-April before declining to about 272K by the end of June.

The Coop | Mat Erbjudanden Medlem app experienced a rise in downloads, reaching over 5K in late April. The active user base saw a slight increase initially, peaking at around 60.6K in mid-April, before settling at approximately 53.5K by the end of the quarter.

Too Good To Go: End Food Waste maintained a consistent download rate, peaking at 4.8K in early May. Active users peaked at about 135K in late April but declined to 90.4K by the quarter's end.

foodora: Food & Groceries saw a notable increase in downloads, ending the quarter with a peak of approximately 4.9K. Active users fluctuated, reaching a high of about 130.9K in mid-April and concluding the quarter with 128.7K.

Lastly, the McDonald's app experienced a decline in downloads from a peak of 4.7K in early April to 3.6K by the end of June. Active users peaked at 106K in mid-April and then stabilized around 82K by the end of the quarter.

These insights are based on data from Sensor Tower, offering a glimpse into the competitive landscape of food and drink apps in Sweden. For more detailed analytics, you can visit Sensor Tower's platform.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary