In Q2 2025, the performance of the top tycoon games on iOS in the United States showcased diverse trends in downloads, revenue, and active user engagement. This analysis is based on data from Sensor Tower.

Township from Playrix saw a notable decrease in weekly revenue from around $4.3M in early April to approximately $3.4M by the end of June. Weekly downloads also experienced a downward trend, dropping from 222K to 170K over the quarter. However, active users remained relatively stable, fluctuating between 1.3M and 1.5M.

Hay Day by Supercell experienced fluctuations in revenue, starting at $1.3M and closing the quarter at a similar figure. Downloads remained steady, averaging around 30K per week, while active users decreased slightly from 845K to 730K.

Klondike Adventures: Farm Game from VIZOR APPS LTD observed a decline in revenue, starting at $476K and ending at $369K. The game’s downloads decreased from 40K to 18K, and active users saw a reduction from 142K to 112K by the quarter's end.

Family Island — Farming game by Melsoft showed consistent weekly revenue, peaking at $875K in early June. Weekly downloads varied slightly, with a peak of 31K, while active users increased from 304K to 345K, indicating growing engagement.

Lastly, Fallout Shelter by Bethesda experienced a modest revenue increase, reaching $57K in mid-June. Downloads hovered around 15K weekly, and active users rose from 127K to 145K, showing a positive trend in user retention.

For more detailed insights and analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary