Top Beauty Retail Apps in Croatia: Q2 2025 Performance

In the second quarter of 2025, Croatia's beauty retail app market saw varied performance trends among the leading applications on a unified platform. According to data from Sensor Tower, these apps demonstrated interesting patterns in weekly downloads and active user engagement.

Mein dm witnessed a fluctuation in weekly downloads, starting strong at about 7.9K at the beginning of April and experiencing a decline to around 3.5K in early June, before picking up to approximately 4.3K by the end of the quarter. The app maintained a sizable user base, with active users peaking at over 405K at the start of the period and showing a general downward trend, closing at around 285K.

Notino: profumi e cosmetici displayed a stable download pattern, with downloads mostly ranging from 2K to 4K weekly. Active users showed a slight decline, opening the quarter at about 90K and ending near 83K.

Douglas Hrvatska had modest download numbers, fluctuating between 268 and 448 weekly downloads. Active user engagement remained relatively steady, with numbers hovering around 11K throughout the quarter.

MAKEUP - Beauty without limits maintained consistent download volumes, typically around 350 weekly downloads. The app's active user base showed a gradual increase, starting at 1.5K and reaching over 2K by the end of June.

Lastly, Cosmetics BF experienced low download activity, with numbers mostly under 70 weekly downloads, reflecting its niche presence in the market.

These insights highlight the diverse engagement levels and growth trends within Croatia's beauty retail app sector in Q2 2025. For more detailed analytics and additional insights, visit Sensor Tower.