In the second quarter of 2025, the Romanian market saw notable trends in the consumer finance app sector. Here's a look at the performance of the top five apps on a unified platform, with data sourced from Sensor Tower.

Revolut: Send, spend and save maintained a consistent presence with weekly downloads fluctuating around 23K to 29K. The app's weekly active users remained strong, starting at 4.87M and reaching 5.04M by the end of the quarter.

BT Pay experienced a peak in downloads at 30.7K in early April, with numbers stabilizing around 20K later in the quarter. The app's active user base saw a slight decline from 4.26M to 3.91M.

George Romania had a varied download trend, peaking at 17.4K mid-June. Active users showed fluctuations, starting at 1.39M and ending at 1.38M.

Raiffeisen Smart Mobile saw downloads ranging from 9.7K to 14.2K. Active users increased over the quarter, reaching 1.76M at its close.

Finally, ING HomeBank downloads started at 11.7K and ended at 8.1K. Active users remained relatively stable, fluctuating between 1.58M and 1.74M.

For further insights and detailed data on these apps, please visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary