In the second quarter of 2025, the top health and fitness apps in the United States showed varying performance trends on the unified platform. Here's a closer look at the data provided by Sensor Tower.

MyFitnessPal: Calorie Counter had notable fluctuations in weekly revenue, starting at approximately $2.9M and peaking at around $3.3M in late April before declining to about $2.6M by mid-June. Downloads started strong at 158K but gradually decreased to 114K by the end of the quarter. Active users hovered around 5.9M, with slight variations throughout the period.

Flo Cycle & Period Tracker experienced consistent revenue growth, reaching a high of $1.3M in early June. Downloads varied slightly but showed an upward trend, culminating at 135K by the end of June. Active users remained relatively stable, averaging around 11.5M.

AllTrails: Hike, Bike & Run saw a significant rise in revenue, starting at $866K and climbing to $1.8M by the end of the quarter. Downloads also increased steadily, peaking at 154K. The app's active user base expanded from 2.2M to over 3.6M.

Strava: Run, Bike, Walk demonstrated a gradual increase in revenue, reaching $1.4M by the end of June. Weekly downloads grew from 85K to 127K, while active users increased from 3.9M to over 4.2M.

Finally, Fitbit: Health & Fitness had a notable revenue spike, hitting $2M in late June. Downloads fluctuated around 40K, and active users remained consistent, averaging around 6.5M.

These insights highlight the dynamic performance of health and fitness apps in the US market, with more detailed data available at Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary