In the second quarter of 2025, the insurance app landscape in Brazil showed dynamic trends across downloads and active users, as captured by Sensor Tower.

Honda Serviços Financeiros maintained a strong presence with weekly downloads fluctuating between 39K and 49K, peaking at 48.9K in the final week of June. Active users saw a high of approximately 1.8M in early May, followed by a gradual decline towards 1.18M by the end of the quarter.

Bradesco Seguros experienced consistent weekly downloads, ranging from 25.7K to 40.5K. Active users showed a resilient pattern, starting at 724K and ending the quarter at a similar level, despite slight fluctuations.

Porto: Seguro, serviços e Bank displayed a steady download trend, with numbers varying from 26.9K to 40.5K. Active users began at 1.92M, peaking at 1.99M in early April, before settling at 1.83M by the end of June.

Tele Sena showed a diverse download pattern, with peaks at 35.1K in early May. Active users started at 539K, reaching a high of 574K in early June, and ending the quarter at 484K.

Unimed Nacional had weekly downloads ranging from 19.3K to 35.1K, with a notable peak in early May. Active users saw a peak of 469K in mid-May, closing the quarter at 336K.

The data, sourced from Sensor Tower, provides a comprehensive overview of the insurance app market in Brazil. For more insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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