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In the second quarter of 2025, the performance of parenting applications in Brazil revealed interesting trends across several key metrics. According to Sensor Tower, the top five apps saw varying patterns in downloads, revenue, and active users.
Findmykids: Kids GPS Tracker by LETEM LTD maintained a strong presence with weekly downloads peaking at approximately 66K in mid-June. The app's revenue saw fluctuations, reaching around $25K in early May, while active users remained relatively stable, hovering around 500K by the end of the quarter.
AirDroid Parental Control from SAND STUDIO experienced a peak in downloads at 56K in early April, followed by a gradual decrease. Revenue showed consistent performance, with figures around $10K throughout most of the quarter. Active users peaked at over 250K in late May before seeing a slight decline.
Kids360: Parental Control App by ANKO Solutions LLC had a notable spike in downloads at 138K in mid-April. However, revenue experienced a downward trend, decreasing to about $5.3K by the end of June, while active users showed a slight decline, ending the quarter at around 79K.
BLW Brasil - Alimentação Bebês saw steady downloads, with a noticeable increase in late June reaching 4.6K. Revenue peaked at $18K in mid-May, while active users showed an upward trend, peaking at 89K in mid-June.
Sitly - The babysitter app maintained consistent download rates around 4K, with revenue peaking at $8.6K at the end of June. Active users fluctuated, reaching a high of 9.1K in late May.
These trends highlight the dynamic nature of the parenting app market in Brazil. For more detailed insights, visit Sensor Tower's platform.