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In the second quarter of 2025, the personal finance app market in the Middle East showed diverse performance trends across the top applications on a unified platform. Sensor Tower provides the data that highlights these trends.
Saving Money - Budget Expense from ATH Software saw a fluctuating pattern in its weekly downloads. Starting at 7.1K at the end of March, downloads peaked at 40.7K by late May before declining to 9.4K by late June. Weekly active users increased steadily, reaching a peak of 57.9K in early June.
Budget Planner: Money, Expense by HOANG LIEN SƠN GARMENTS EXPORT COMPANY LIMITED experienced a significant spike in downloads, with a notable peak at 76.2K in late May. However, it maintained a more moderate level by the end of the quarter, with 1.6K downloads in late June.
Drahim: Manage & Grow Finances from Saudi Arabia showed consistent weekly revenue, peaking at approximately $3.8K in April. Downloads saw a high of 26.9K in mid-June, while active users remained strong, peaking at 113.1K in late May.
ADCB Hayyak by Abu Dhabi Commercial Bank maintained a steady download rate, starting at 11.5K and ending at 6.2K. Active users saw a peak of 67.3K at the end of March, gradually decreasing to 24.5K by the end of June.
SmartSpend from VASANTIBEN DUBLA had a strong start with 31.1K downloads in March, but this number dropped significantly to negligible levels by the end of the quarter.
For more detailed insights into these trends, visit Sensor Tower.