Top 5 Social Apps Performance in Europe Q2 2025

In the second quarter of 2025, the top 5 social apps on the unified platform in Europe demonstrated varied performance trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw its weekly revenue fluctuate, peaking at around $22.6M in late April before closing the quarter with approximately $21.1M. The app's weekly downloads hovered between 1.5M to 1.7M, with a notable increase towards the end of June reaching approximately 1.7M. Active users increased steadily, starting at 173.6M and ending at 177.1M.

Instagram experienced a revenue peak of around $884K in early April, with a slight dip mid-quarter, and closed at approximately $798K. Downloads remained stable, ranging from 1.05M to 1.15M, while active users increased from 208.8M to 212.1M, showing consistent engagement.

Facebook maintained a steady revenue stream, reaching up to $365K before settling at around $364K by the end of June. Downloads varied between 912K and 1.05M, with a peak in late May. Active users showed minor fluctuations, ending the quarter slightly higher at 228M.

Threads did not generate revenue but witnessed downloads between 886K and 1.1M, with a noticeable decline towards the end of June. Its active user count saw slight variations, starting at 43.8M and ending at 41.9M.

Likee - Short Video Community reported modest revenue, peaking at $28.5K in late April. Downloads ranged from 314K to 370K, while active users saw an increase from 16.9M to 17.4M by the end of the quarter.

For more detailed insights, visit Sensor Tower's platform to explore comprehensive data on these apps' performance.