2026 State of Mobile is Live!

In the third quarter of 2025, the personal finance app landscape on Android in the United States showcased diverse trends across the top applications. According to data from Sensor Tower, these apps demonstrated varied performance in terms of downloads and active users.
Cleo AI: Cash, Budget & Credit maintained a consistent download rate throughout the quarter, with numbers fluctuating between 34K and 48K weekly. The app's active users saw a peak at 453K at the start of the quarter, with a notable dip mid-quarter before recovering to 435K by the end.
Rocket Money - Bills & Budgets experienced variability in its weekly revenue, peaking at approximately $57.7K in mid-August. Downloads initially increased to 53.7K in July but later settled around 40K in September. Active users remained robust, starting at 1.65M and closing the quarter at 1.66M.
MoneyLion: Banking & Cash Back showed a steady download trend, peaking at 31.1K in late July before declining to 21.8K by the quarter's end. Active users fluctuated, with a peak of 629K in late August, ending at 497K.
Albert: Budgeting and Banking saw a decline in downloads from 30.9K to 21.8K over the quarter. However, active users increased from 310K to 370K, indicating a growing user base despite fewer downloads.
Bright Money - AI Debt Manager had a stable download pattern, hovering around 20K weekly. Active users displayed volatility, with a notable increase to 79.6K in early August and ending at 58.2K.
These insights into the app performance trends provide a snapshot of the personal finance sector on Android in Q3 2025. For more detailed analytics and insights, visit Sensor Tower.