AI Insights · Timothy · October 2025
Top Beauty Retail Apps in Germany Q3 2025: Unified Platform Insights
Explore the performance of Germany's top beauty retail apps in Q3 2025, focusing on download and active user trends across a unified platform.
In the third quarter of 2025, the top beauty retail applications in Germany showed varying trends in downloads and active users. Here is a closer look at the performance of these apps based on data from Sensor Tower.
Mein dm saw a remarkable rise in weekly downloads, peaking at approximately 169K by the end of August. Active users increased steadily, reaching over 6M by late September.
Rossmann maintained a consistent download rate, with a peak of around 106K in late August. Weekly active users also saw an upward trend, ending the quarter at about 6.5M.
Douglas - Parfüm & Kosmetik experienced fluctuating downloads, with numbers reaching 25K in mid-September. Active users hovered around 550K, peaking at 616K in late August.
flaconi: Der Beauty-Onlineshop showed varied download trends, hitting a high of 27K in early September. Active users began at around 259K and ended the quarter lower at 221K.
Rituals Home & Body Cosmetics had steady download growth, with a peak of 21K in early September. Active users rose significantly, ending the quarter at 194K.
For more detailed insights and data, visit Sensor Tower.
