2026 State of Mobile is Live!

In the third quarter of 2025, the top consumer finance applications in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here's a breakdown of the key metrics for each app, based on data from Sensor Tower.
Splitwise from Splitwise, Inc. saw its weekly revenue fluctuate slightly, peaking at around $24.9K in early July and finishing the quarter at approximately $22.7K. Downloads began at 21.9K in late June, with a gradual decrease until a resurgence to 20.8K towards the end of September. Active users initially decreased from 647.9K in late June but witnessed a recovery, ending the quarter at 702.6K.
Budget Planner l Snoop Money by Usnoop Limited exhibited a steady revenue trend, reaching approximately $21.7K at the quarter's close. Downloads remained fairly stable, averaging around 7K weekly. Its active user base showed a positive trajectory, increasing from 324.1K to 350.4K over the quarter.
YNAB from You Need A Budget LLC experienced modest revenue changes, with a peak of $7.9K in the last week of September. Downloads varied slightly, with a high of 1.3K in the final week. Active users remained relatively steady, with a slight increase from 28.7K to 30.6K by the end of the quarter.
Emma - Budget Planner Tracker by Emma Technologies LTD. showed a consistent revenue pattern, closing the quarter at about $5.3K. Downloads peaked at 37.4K in late August, and active users increased from 208.1K to 277.1K during the quarter.
Lastly, Financielle: Budget Planner from FINANCIELLE LIMITED saw a stable revenue trend, ending at $2.9K. Downloads peaked in mid-July with 3.2K, and while active user data is unavailable, the download trends suggest steady user engagement.
For more detailed insights and trends, visit Sensor Tower's platform, which offers comprehensive analytics on app performance across various regions and categories.