Top 5 Personal Finance Apps in Brazil: Q3 2025 Performance

In the third quarter of 2025, the leading personal finance budgeting and planning applications in Brazil showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at how each app fared.

Mobills: Budget Planner from Toro Investimentos experienced fluctuations in its weekly revenue, starting at approximately $26.9K and peaking at $27.4K in early August. Downloads peaked mid-July with 25.2K, though they later dropped to 9.9K by mid-September. Active users hovered around 600K at the quarter's start, with a slight decline towards the end.

Pilla saw its downloads rise steadily to a peak of 25.1K in early September, before dropping sharply to 1.7K by the end of the quarter.

My Finances - Bills Reminder by Nimtech TI maintained a consistent weekly revenue, with a high of $7.4K in early August. Downloads showed an upward trend, reaching 8.4K in early August, while active users fluctuated, peaking at 319K in early September before declining.

Easy Budget Planner from Aleff recorded modest weekly revenue, with a peak of $503 in early August. Downloads increased to 6.7K in early September, with active users showing growth, reaching 89.4K in late August before stabilizing.

Finally, Organizze: Finance tracker by Organizze Tecnologia saw a peak revenue of $13.4K in early August. Downloads were highest at 6.2K in early August, and active users saw a peak of 118K in early September.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the personal finance app market in Brazil. For more detailed analysis and data, visit Sensor Tower's platform.