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In the third quarter of 2025, the top personalization apps in Latin America demonstrated varied performance metrics across downloads, revenue, and active users. Here's a breakdown of how these applications fared, using data from Sensor Tower.
Zedge™ Wallpapers & Ringtones saw consistent weekly revenue, fluctuating between approximately $3K and $4K, peaking at $4.1K in early July. Downloads started high at around 138K, dipping mid-quarter, and then stabilizing around 113K by the end of September. Active users showed a gradual decline from 2.3M to about 1.9M.
Character.Me: AI Roleplay Chat had a steady revenue stream, hovering around $2.5K to $3.2K weekly, with a slight peak at $3.2K in early September. Downloads peaked at 5.2K in mid-August before dropping to 2.5K. Active users increased from 2.8K to 4.2K by the quarter's end.
Cleanup Your Phone maintained a steady revenue of around $2.3K to $3.5K, with a peak at $3.5K in late June. Downloads fluctuated, peaking at 18K mid-September, but overall, the trend was stable. Active users remained fairly constant, around 180K to 200K.
Magic: Online Video Chat experienced a notable increase in both revenue and downloads. Revenue climbed from $0.4K to $2.5K, with downloads reaching nearly 40K in early August. Active users consistently rose, reaching over 74K by the end of September.
Letter Fonts - Stylish Text had weekly revenue ranging from $1.2K to $1.6K. Downloads initially increased, peaking at 55K in late July, before stabilizing around 40K. Active users fluctuated but ended the quarter at around 100K.
For more detailed insights and data, visit Sensor Tower.