Top 5 Social Apps Performance in Kenya Q3 2025

In the third quarter of 2025, the top social apps in Kenya demonstrated varied performance across downloads, revenue, and active user metrics, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, peaking at approximately $25.2K in mid-July. Downloads showed a significant upward trend, reaching a high of 123.8K in the first week of September. The app maintained robust weekly active users, consistently hovering around 8.9M.

Facebook Lite saw a relatively stable revenue stream with a notable rise to $2.8K at the end of September. Downloads peaked at 123K during early August, while active users saw gradual growth, reaching over 6M by September.

Instagram Lite displayed a steady decline in revenue, ending the quarter at $2K. However, downloads surged to 130.4K in the first week of August. Active users remained consistent, averaging around 4.1M throughout the quarter.

BIBO - Friends, Chat, Call experienced a gradual increase in revenue, peaking at $1K mid-September. Downloads saw a decline towards the end of the quarter, falling to 24.5K. Active users, however, showed growth, reaching over 102K by mid-September.

SOYO: Meet & Chat Party had a stable revenue trend, hovering around $700. Downloads peaked at 20.5K in the week of August 18. Active users saw a decline, with numbers dropping to 39.2K by the end of September.

For more detailed insights and data, visit Sensor Tower.