Top Word Puzzle Games Performance in New Zealand Q3 2025

In the third quarter of 2025, the word puzzle game market in New Zealand showcased diverse trends across the top-performing apps. This analysis, based on Sensor Tower data, reveals the key metrics for each game.

Word Search Explorer® from PlaySimple Games Pte Ltd saw a fluctuating revenue, peaking at $96 in early July before dipping to $22 by mid-September. Downloads remained relatively stable, ranging from approximately 1.4K to 2.6K weekly, while active users showed a steady increase, reaching over 13K by late September.

NYT Games: Wordle & Crossword maintained strong revenue figures, with a significant peak of $6.9K in late August. Weekly downloads varied between 1.1K and 2.2K, and the app consistently attracted a large user base, maintaining over 75K weekly active users throughout the quarter.

For Wordscapes by PeopleFun, Inc., revenue showcased a steady climb, culminating at $1.9K in late September. Downloads witnessed a gradual decline from 1.7K to 1.3K, while active users saw a notable increase, ending the quarter at 25.5K.

Connect Word Association Game experienced low revenue figures, with minor fluctuations, peaking at $15. Downloads decreased from over 2.3K to 674 by the end of September, and active users slightly declined from 8.5K to 7K.

Lastly, Scrabble® Mobile by OMNODY Games, LLC, recorded a minor rise in revenue, closing at $77. Downloads sharply decreased after a peak of 4.2K in early August, dropping to 136 by the end of the quarter. Active users also saw significant fluctuations, starting at 1.8K and reaching a peak of 4.7K in early August.

For more detailed insights and trends, visit Sensor Tower's website.