In the fourth quarter of 2025, the SHEIN-Shopping Online app demonstrated a variable trend in weekly downloads, starting with around 155K and peaking at approximately 182K in late November. Weekly active users began at 13.8M, experiencing a peak of about 14.8M before closing the quarter at 11.7M.

The Nike: Shoes, Apparel & Stories app saw a steady performance in weekly downloads, maintaining around 25K, with a peak of 34K in late November. Active users increased consistently from 790K to a high of 1.78M by late November, followed by a gradual decline to 873K.

Old Navy: Fashion at a Value! showed a significant increase in weekly downloads, reaching 42K in late November. Active users rose from 459K to a peak of 709K during the same period, before declining to around 450K by the end of December.

The Victoria's Secret—Bras & More app experienced fluctuations in downloads, starting at 21K, peaking at 28K, and finishing the quarter at 14K. Active users saw a steady increase from 114K to about 179K, with a slight dip to 167K at the quarter's end.

Lastly, adidas: Shop Shoes & Clothing had a variable download trend, peaking at 26K in late October. Active users climbed from 219K to a high of 444K in late November, ending the quarter at 248K.

These insights are derived from Sensor Tower's data, offering a comprehensive look at the performance of top apparel apps on the Android platform in the US. For more detailed insights, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026