AI Insights · Timothy · January 2026
Q4 2025 Beauty Retail Apps Performance in Germany
Explore the performance trends of top beauty retail apps in Germany on Android during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Germany demonstrated varied performance trends. This analysis, powered by Sensor Tower data, highlights the key metrics for the most popular apps in the category.
Rossmann - Coupons & Angebote saw a fluctuating trend in weekly downloads, peaking at around 55K in late November. Despite a dip in December, weekly active users rose significantly, reaching over 4M mid-December before closing the quarter at approximately 3.2M.
Mein dm maintained a steady download rate, with numbers hovering around 37K to 40K throughout the quarter. Active users showed a slight increase, peaking at 2.6M in early December before settling at 2.2M by the end of the year.
flaconi experienced a notable spike in weekly downloads, hitting a high of 36K in late November. Active users also saw growth, reaching over 200K at the start of December, although a decline was observed towards the end of the quarter.
Douglas – Parfüm & Kosmetik recorded an increase in downloads, peaking at 27K in late November. The app's active users surged to nearly 400K during the same period, although numbers tapered off as the quarter concluded.
Lastly, RITUALS - Cosmetics had a steady download rate, with numbers ranging from 6K to 13K. Active users showed a positive trend, climbing to over 144K by the end of December.
For more detailed insights and data on app performance, visit Sensor Tower.
