In the fourth quarter of 2025, the top consumer finance applications on the Android platform in Brazil demonstrated varied performance trends according to Sensor Tower data. Here's a closer look at the key metrics for these leading apps.

Nu saw consistent weekly downloads throughout the quarter, starting at approximately 495K and ending the year with 479K. The app maintained a high number of active users, peaking at around 58.4M in early October before settling at 56.3M by the end of December.

CAIXA experienced a notable increase in downloads towards the end of the quarter, climbing from 284K in early October to a peak of 325K in the final week of December. Its active user base also grew significantly, with numbers rising from 24.3M to 28M over the same period.

Inter: Credit Card, Investment began the quarter with 271K downloads, which gradually decreased to 210K by the end of December. The app's active user count followed a similar pattern, decreasing from 22.6M to 21.2M in the same timeframe.

Banco Itaú: Conta, Cartão e + showed a decline in weekly downloads, starting at 282K and dropping to 166K by the end of the quarter. However, the app's active users remained relatively stable, fluctuating around the 22M mark throughout the quarter.

Finally, Bradesco: Conta, Cartão e Pix! experienced a decrease in downloads, from 238K at the beginning of the quarter to 147K by the end. Despite this, the number of active users remained strong, closing the year at approximately 20.3M.

These insights from Sensor Tower highlight the dynamic nature of the consumer finance app market in Brazil, with more detailed analytics available on their platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026