In the fourth quarter of 2025, the consumer finance app landscape in Turkey on the Android platform showcased diverse trends in downloads and active user engagement, as reported by Sensor Tower.

Enpara Bank Cep Şube saw a significant decrease in weekly downloads from approximately 367K at the start of the quarter to around 81K by the end of December. Despite this decline, weekly active users increased steadily, starting at 422K and reaching 621K by the end of the quarter.

Ziraat Mobile maintained a relatively stable download pattern, with a peak of 169K in early November and a drop to 89K in the last week of December. Active users were consistently high, peaking at 12.7M in mid-November before dropping to 11.5M by the end of the quarter.

Garanti BBVA Mobile experienced fluctuating download numbers, peaking at 129K at the beginning of October and ending the quarter at 79K. Active users showed resilience, with numbers peaking at nearly 7M in mid-December.

Akbank Mobile demonstrated a consistent download rate, with numbers hovering around the 80K mark for most of the quarter, peaking at 93K in early December. Active users remained stable, starting at 4.9M and maintaining similar levels throughout the period.

İşCep: Banking & Finance showed a varied download trend, with a high of 140K in early November and a dip to 43K by the end of December. Active user engagement remained strong, peaking at 7.3M in mid-December.

For more detailed insights and data, visit Sensor Tower's website.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: December 2025