2026 State of Mobile is Live!

The fourth quarter of 2025 saw interesting trends in the performance of top simulator games on the Android platform in the United States. Here’s a detailed look at the weekly downloads, revenue, and active user metrics for these games, based on data from Sensor Tower.
Umamusume: Pretty Derby from Cygames, Inc. experienced varied success in terms of revenue, peaking at approximately $835K in mid-November. Weekly downloads were highest at the start and end of the quarter, with 13.3K in early December. Active users fluctuated, maintaining a range from 146K to 182K throughout the quarter.
BitLife - Life Simulator by Candywriter, LLC showed steady weekly revenue, reaching about $49.8K at the end of December. Downloads peaked at nearly 15.9K in late December, while active users saw a notable rise to 462K in mid-October, before stabilizing around 368K by the quarter's end.
Toca Boca Jr from Play Piknik saw a steady increase in revenue, culminating at $39.2K in the last week of December. Downloads were consistent, with a peak of 21.9K in late December. Active users saw an upward trend, reaching a peak of 153K at the start of December.
EVA AI Girlfriend & Character by Novi Limited witnessed a significant boost in revenue towards the end of the quarter, with a high of $15.9K in mid-December. Downloads showed an upward trend, peaking at 6.3K in early December. Active users peaked at 17.5K in early October, before a decline towards the end of the quarter.
Cell to Singularity: Evolution from ComputerLunch demonstrated a strong increase in revenue, reaching $21.1K in late December. Downloads were highest at 4.6K in late December, while active users saw a notable increase, peaking at 61K by the end of the quarter.
These trends highlight the dynamic nature of the simulator games market in the US. For more detailed insights and analysis, visit Sensor Tower.