AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Sweden: Q4 2025 Performance
Explore the download and active user trends for the top apparel apps on iOS in Sweden during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top apparel applications on iOS in Sweden demonstrated varying performance patterns. Here's a closer look at how these apps fared based on data from Sensor Tower.
Zalando – Online fashion showed a modest increase in weekly downloads, peaking at approximately 6.6K in late November. Active users also surged, reaching a high of 216K during the same period.
SHEIN - Shopping Online experienced a decline in weekly downloads, starting from 4.9K and dropping to around 2.1K by the end of December. The app's active users followed a similar downward trend, decreasing from over 329K to 230K.
Boozt.com saw a steady rise in weekly downloads, peaking at 4.5K in late November. The number of active users increased significantly, reaching 58K by early December before tapering off.
ZARA had relatively stable download numbers, with a notable increase to 3.5K in late November. Active users grew consistently, peaking at 19K in mid-December.
H&M recorded a spike in downloads in late November, reaching nearly 4.9K. The active user base expanded to 135K by early December, showing a strong engagement.
For a more comprehensive analysis of these trends, visit Sensor Tower for detailed insights.
