During Q4 2025, the top beauty retail applications on iOS in Romania demonstrated varied performance trends, reflecting their market engagement and user interest.

Mein dm showcased a consistent download pattern, with numbers fluctuating between 5.3K and 7.8K. Active users increased steadily, peaking at around 274K in mid-December before dropping slightly to 226K by the end of the quarter.

Notino: profumi e cosmetici saw a peak in downloads with 7.7K in late November, followed by a decline to 2.4K by the year's end. Active users showed a notable peak at over 202K in early December, though this number decreased to approximately 115K by the close of the quarter.

SEPHORA - Maquillage, Parfum experienced a significant spike in downloads, reaching over 9K in early November. Active users consistently grew, culminating at 66.5K by the end of December.

Douglas Parfumerie & Cosmetice maintained a moderate download rate, peaking at 3.9K in early December. Active users showed growth throughout the quarter, reaching a high of 18.5K in the same period.

Lastly, Rituals Home & Body Cosmetics experienced an initial surge in downloads with a peak of 6.3K in mid-October, which gradually declined to just 21 by the end of December. Active users mirrored this trend, starting strong at 7.5K in mid-October and reducing to 1.5K by year-end.

These insights are derived from Sensor Tower's comprehensive data analysis, providing a detailed look at the app market landscape. For more in-depth insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026