AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in the US: Q4 2025 Insights
Discover the performance trends of the top beauty retail apps on iOS in the US during Q4 2025, with data from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail apps on iOS in the United States displayed varied performance trends. Here's a breakdown of their weekly downloads and active users, based on data from Sensor Tower.
Bath & Body Works | B&BW saw a consistent increase in weekly downloads, starting at approximately 72K and peaking at over 166K by mid-December. This app also experienced growth in weekly active users, starting with about 2.2M and reaching a high of 4.1M during the week of November 24.
Ulta Beauty: Makeup & Skincare maintained strong download numbers, beginning with 84K and climbing to 165K by late December. Active users showed a similar upward trend, peaking at around 4.9M in late November.
Sephora US: Makeup & Skincare experienced a steady increase in downloads, from 64K to a peak of 150K in November. Active users followed suit, with numbers rising to over 3.6M during the same period.
Scentbird Perfume Box had a moderate download range, with numbers around 12K to 14K throughout the quarter. Weekly active users saw minor fluctuations, averaging around 100K.
Lush Fresh Handmade Cosmetics showed a notable increase in downloads, starting at 8K and reaching 17K by late November. Active users also increased steadily, peaking at approximately 120K in early December.
For more detailed insights and trends, visit Sensor Tower.
