AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps on iOS in Romania, Q4 2025
Explore the performance of the leading consumer finance apps in Romania on iOS during Q4 2025, with insights into downloads and active user trends.
The fourth quarter of 2025 saw notable activity among the top consumer finance apps on iOS in Romania. Here's a closer look at the performance of the leading applications based on data from Sensor Tower.
Salt Bank showed dynamic weekly download trends, starting strong with over 12K downloads, but experiencing a steady decline to about 2.4K by the end of December. Active users, however, fluctuated, peaking in mid-December at approximately 124.9K before returning to 98K at the quarter's close.
Revolut: Send, spend and save maintained a consistent download rate, hovering around 5K to 6K weekly. The app's active users remained robust, with numbers consistently over 1.2M, peaking at nearly 1.31M in mid-December before a slight dip.
BT Pay experienced a gradual decrease in downloads from 6.2K to just over 3K by the end of the quarter. Active user figures remained relatively stable, with minor fluctuations, ending the quarter at approximately 818K.
Raiffeisen Smart Mobile began the quarter with around 8.7K downloads, but this figure dropped to 1.7K by late December. Active users showed resilience with a peak of over 476K in early December, although there was a dip towards the end of the quarter.
Finally, ING HomeBank faced a declining download trend, starting at 4.2K and dropping to 1.1K by year-end. The app maintained a strong active user base, peaking at over 537K before settling at approximately 430K.
For more detailed insights into these apps and their performance, visit Sensor Tower.
