Top 5 Drawing & Coloring Apps on iOS in the US: Q4 2025 Performance

In the fourth quarter of 2025, the drawing and coloring category on iOS in the United States saw significant activity. Leading the pack, Color by Number：Coloring Games from Wildlife Studios showed a remarkable rise in weekly revenue, starting at approximately $120K and reaching nearly $187K by the end of December. Downloads experienced fluctuations, peaking at over 304K in late November, while active users steadily increased to over 1M by the end of the year.

Happy Color by Numbers Game by X-Flow also performed well. The app's weekly revenue grew from around $7.2K to over $11K, with downloads peaking at over 108K in late November. Active users remained strong, peaking at around 1.9M in October before stabilizing at 1.75M.

Meanwhile, Color Pop AI - Coloring Book by MWM saw consistent growth in revenue, reaching approximately $228K by the end of the quarter. Downloads varied, with a high of around 86K in late November, while active users saw a decline from 462K to about 355K.

Zen Color - Color By Number from Oakever Games had a steadier performance, with revenue mostly stable around $5K to $7K. Downloads fluctuated slightly, with a peak of 46K in late November. Active users, however, saw a decline from over 1.1M to approximately 180K.

Finally, Coloring ASMR by Zego Global Pte Ltd, despite having no revenue, maintained a steady download rate, reaching over 41K in late November. Active users increased from 8K to 13K mid-quarter before declining.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamics in the drawing and coloring app market. For more detailed analytics and trends, visit Sensor Tower.