2026 State of Mobile is Live!

In the fourth quarter of 2025, several shopping apps on iOS in Sweden showed notable performance trends, as reported by Sensor Tower.
Shop: All your favorite brands saw a consistent increase in weekly downloads, starting from 7.6K at the beginning of the quarter and peaking at 23.5K in mid-December. The app also experienced growth in weekly active users, moving from 10.7K to 52.7K by the end of the quarter.
GoWish - Your Digital Wishlist had a peak in downloads at 35K in mid-November, followed by a decline to 2K by the end of December. Active users reached a high of 117.5K in mid-December before decreasing to 78.3K.
Temu: Shop Like a Billionaire maintained a steady download rate, starting at 9.8K and ending at 8K. Active users showed resilience, fluctuating throughout the quarter but stabilizing around 931K.
SveaPanelen experienced a rise in downloads, from 3.5K in early October to 11.6K at the beginning of December, before settling at 8K by the end of the quarter.
IKEA demonstrated consistent weekly downloads, ranging from 5.5K to 6.4K. The app's active user base grew from 119.9K to 160.1K by the end of the quarter.
These insights are derived from Sensor Tower, providing a detailed look at app trends in Sweden's iOS shopping sector. For more comprehensive data and analysis, visit Sensor Tower's platform.