In the fourth quarter of 2025, the performance of top beauty retail applications in Australia presented interesting trends. According to Sensor Tower, these apps, available on a unified platform, showed varied patterns in downloads and active users.

Sephora - Beauty Shopping saw a notable increase in weekly downloads, peaking at around 11.3K in mid-November. Active users consistently grew, reaching over 100K towards the end of November before tapering off to about 69.2K by the end of December.

MECCA - Beauty Shopping experienced fluctuations in downloads, with a high of 9.9K in late December. Active users showed a steady rise, culminating in approximately 135.8K during mid-December.

Adore Beauty | Shop Beauty Now had a decreasing trend in downloads, starting at 4K and dropping to 910 by the quarter's end. However, active users increased significantly, reaching 24.2K in the final week.

The Lush Fresh Handmade Cosmetics app showed a rise in downloads mid-quarter, with a peak of 1.9K in late December. Active users also increased, peaking at around 2K at the start of December.

OLIVEYOUNG GLOBAL recorded a steady download rate, with a noticeable increase to 1.4K in early December. Active users grew steadily, reaching approximately 5.3K by the end of the year.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026