AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Switzerland: Q4 2025 Performance
Explore the performance trends of the top 5 beauty retail apps in Switzerland during Q4 2025, including download and active user metrics.
In the fourth quarter of 2025, Switzerland's beauty retail app market showcased notable trends across the top five applications on a unified platform. Based on Sensor Tower data, we delve into the performance metrics of these leading apps.
SEPHORA - Maquillage, Parfum saw a gradual increase in weekly downloads, peaking at around 6.3K by the end of November. The app's active user base also grew, reaching approximately 16.8K in the same period, before experiencing a slight dip towards the end of December.
Notino: profumi e cosmetici experienced a significant spike in downloads during the week of November 24, reaching 8.1K. Its active users peaked at around 20.3K in late November, with a steady decline observed through December.
Marionnaud Switzerland began the quarter with modest download numbers, which surged to over 8K in late November. Active user numbers remained relatively low, peaking at 78 in mid-November.
Douglas - Parfüm & Kosmetik demonstrated consistent download growth, reaching a high of 4K in late November. The app's active user count saw a steady rise, peaking at about 4.7K in early December.
Rituals Home & Body Cosmetics maintained a steady download rate throughout the quarter, with active users peaking at around 6.5K in early October.
These insights provide a glimpse into the dynamic beauty app market in Switzerland. For more detailed analysis, visit Sensor Tower.
