Top Beauty Retail Apps in Uruguay: Q4 2025 Performance Insights

In the fourth quarter of 2025, the beauty retail app market in Uruguay showcased varied performance trends across the top five applications, as observed on a unified platform combining both iOS and Android data.

Pink Pot Plant experienced fluctuations in weekly downloads, starting with approximately 182 at the beginning of October and showing a general decline towards the end of December, reaching a low of 17. No revenue data was recorded, and active user data was unavailable.

Perfumerías Primor saw a peak in downloads early in the quarter, with a notable 121 downloads in the first week of October. This number stabilized around the 60s by December. Active users consistently increased from 220 at the start of the quarter to 328 by the end.

Ulta Beauty: Makeup & Skincare maintained a steady download rate throughout the quarter, with numbers hovering around the 40s and 50s each week. Active users remained relatively stable, starting at 538 and ending at 534.

Wonder Beauties showed minimal variation in downloads, maintaining a consistent range between 15 and 27. There was no available data on revenue or active users.

Representante Eudora had a gradual increase in downloads from 14 to 25 during October and November, but saw a drop to 15 by mid-December. Active users saw a slight decline from 183 to 155 over the same period.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty app market in Uruguay. For more detailed analytics and insights, Sensor Tower offers comprehensive reports.