2026 State of Mobile is Live!
In the fourth quarter of 2025, the consumer finance app market in Mexico saw notable performances from several leading applications. Here's a closer look at how the top five apps fared, based on data from Sensor Tower.
Splitwise experienced a remarkable increase in weekly revenue, culminating at approximately $6.1K by the end of December. Downloads fluctuated, peaking at about 3.6K in early December. Active users consistently grew, reaching around 54.9K by the quarter's end.
Monefy: Money Tracker saw stable revenue trends, with a notable increase to $2.4K in the last week of December. The app maintained a steady download rate, averaging around 900 downloads per week. Active users varied slightly, ending the quarter with approximately 7.7K.
NEKO: Budget & Bill Organizer displayed steady revenue growth, peaking at about $2.1K in the final week. Downloads saw a resurgence, reaching 1.6K at the end of December. Active users showed slight fluctuations, closing the quarter at approximately 7.5K.
YNAB had modest revenue, with a slight peak at $1.7K mid-quarter. Although downloads were minimal, active users increased towards the end of the quarter, reaching 37.
Lastly, Wallet - Daily Budget & Profit recorded a significant rise in revenue, reaching $2.4K by the end of December. Weekly downloads were steady, peaking at 1.5K mid-December. Active users remained relatively stable, with a slight decrease to around 10.8K by the quarter's close.
For more detailed insights and data, visit Sensor Tower.